For the dad that's earnt the title.
A sunset icon, "rad dad" and a washed-in, brown with contrast tan stitching that makes it feel like it's been in the family for years.
Made from organic cotton twill with a washed finish and curved brim, unstructured so it moulds to your head from the first wear.
Comes in the full family lineup: Rad Dad, Rad Pop, Rad Mama, Rad Nan, Rad Aunty, Rad Uncle, and Rad Kid. Everyone in the crew gets their own version. A go-to gift for baby showers, Father's Day, birthdays, or the whole family matching at Christmas.